EO has adopted a “branded house” architecture to organize EO’s vast portfolio of offerings with a simple labeling system. Key to this is the emphasis and consistent use of the core EO brand across communications. This ensures clarity in the roles and complementary relationships between the EO brand and its sub-brands—ultimately, strengthening brand awareness and equity.
We are currently assessing EO’s brand architecture with stakeholders, in order to build a strong brand for the future. Once the full process is complete, we will outline the structure of EO’s brand architecture framework and provide further guidance for communicating the brand hierarchy.