Brand Elements
“Trending Up” Slope
EO uses a “trending up” slope as a graphical element to symbolize growth, progress, and forward momentum. It visually represents the brand’s commitment to continuous improvement, innovation, and a positive trajectory
“Trending Up” Arrows
EO uses “trending up” arrows as a symbol of optimism, growth, and forward momentum. The arrows convey the brand’s focus on progress, highlighting its dedication to driving positive change, innovation, and success.
Noodles
EO uses “noodles” as a graphical element to represent flexibility, connection, and creativity. The flowing, interconnected lines evoke the brand’s adaptive approach to challenges and its belief in building strong, collaborative relationships
Icons
EO uses colorful icons to convey energy, diversity, and creativity. The vibrant palette reflects the brand’s dynamic approach and its ability to bring fresh, bold ideas to life. Click below to download premade EO Icons to use in your project.
EO Iconography
Quick overview of use of base colors, accent colors, and primary colors.
About EO Illustrations
Use simple shapes, often askew and playful. Add whimsical lines for detail and expression. Line weight should be consistent across a composition. When desired, use additional shapes to create a sense of depth, but carefully bend the rules of perspective and scale.
Buttons
About EO Illustrations
Use simple shapes, often askew and playful. Add whimsical lines for detail and expression. Line weight should be consistent across a composition. When desired, use additional shapes to create a sense of depth, but carefully bend the rules of perspective and scale.
