Brand Elements
Colour
One of the key elements of building a strong brand is colour selection. Every colour has a different feel and association. Colours act as great identifiers and evoke certain feelings toward our brand.
Always use the correct colour mode and ink formulation for the appropriate application to ensure colour consistency across all mediums. ASE swatch files (ASE) are available for download below:
Pantone (for solid colour printing)
CMYK (for 4-color process printing)
RGB (screens only)
#A3A7E4
PMS 2728 C
C86 M80 Y0 K0
R50 G57 B203
#3239CB
C86 M80 Y0 K0
R50 G57 B203
#3239CB
#1D007F
#FEA5BD
PMS 213 C
C0 M91 Y35 K0
R255 G52 B110
#FF346E
C0 M91 Y35 K0
R255 G52 B110
#FF346E
#A32246
#F9C6BE
PMS 486 C
C0 M46 Y54 K4
R243 G131 B111
#F3836F
C0 M46 Y54 K4
R243 G131 B111
#F3836F
#9B5348
#F7E7B1
PMS 128 C
C7 M17 Y84 K0
R238 G203 B72
#EECB48
C7 M17 Y84 K0
R238 G203 B72
#EECB48
#958348
#A4D8CC
PMS 3258 C
C75 M8 Y56 K0
R49 G171 B142
#31AB8E
C75 M8 Y56 K0
R49 G171 B142
#31AB8E
#216D5B
#B7B8C3
PMS 7667 C
C24 M22 Y0 K50
R94 G97 B125
#5E617D
C24 M22 Y0 K50
R94 G97 B125
#5E617D
#3C3E50
PMS 282 C
C75 M75 Y0 K80
R12 G12 B49
#0C0C31
C75 M75 Y0 K80
R12 G12 B49
#0C0C31