Colour

One of the key elements of building a strong brand is colour selection. Every colour has a different feel and association. Colours act as great identifiers and evoke certain feelings toward our brand.

Always use the correct colour mode and ink formulation for the appropriate application to ensure colour consistency across all mediums. ASE swatch files (ASE) are available for download below:

Pantone (for solid colour printing)
CMYK (for 4-color process printing)
RGB (screens only)