Logo

EO Logos and Usage

Download the EO logos and learn how to use them

EO Logo Usage

EO’s logo is a symbol of who we are and what we do. The concentric lines represent the relationships EO members create—interacting, influencing, and connecting with one another. At the center is our member, the true heart of EO. The logo should always accompany, but remain separate from, lockups for EO offerings. This preserves brand focus and prevents logo overuse. Offerings are identified by simple type treatments that align with EO’s visual identity.

To access logo files, EO chapter logos, and other print and digital templates, visit EO’s communications resources page. User login/authentication is required. If you are an EO partner needing logos or assets, please contact your EO representative for access. EO members and staff collaborating with third-party vendors should download the necessary assets and forward them directly to the vendor.

Please respect the integrity of our logo—do not customize or alter it in any way. These guidelines are essential for maintaining the consistency and strength of our brand.

EO Logo Downloads

The EO logo comes in different configurations to suit your design needs. Choose the one that fits best with your requirements. Choose the one that fits your needs or if you aren’t sure, download the full logo package,

To access logo files, EO chapter logos, and other print and digital templates, visit EO’s communications resources page. User login/authentication is required. If you are an EO partner needing logos or assets, please contact your EO representative for access. EO members and staff collaborating with third-party vendors should download the necessary assets and forward them directly to the vendor.

  • For external communications, always use the “primary logo” or the “stacked logo,” and include the full organization name (“Entrepreneurs’ Organization”).
  • The “short logo” is for internal use and should only be used externally when paired with the primary or stacked logo.

Note: When you click the button that corresponds with the logo package you have chosen, the download will initiate automatically. Check your downlaads folder in your browser or on your computer. The package will appear as a .zip file.

Primary Logo

Click the button below to initiate the Primary Logo Package download. It will show up in the downloads folder on your computer or device.


DOWNLOAD HORIZONTAL LOGO PACKAGE

Horizontal Short Logo

Click the button below to initiate the Horizontal Short Logo Package download. It will show up in the downloads folder on your computer or device.


DOWNLOAD HORIZONTAL SHORT LOGO PACKAGE

Stacked Logo

Click the button below to initiate the Stacked Logo Package download. It will show up in the downloads folder on your computer or device.


DOWNLOAD STACKED LOGO PACKAGE

All Logos

Click the button below to initiate the ENTIRE EO Logo Package download. It will show up in the downloads folder on your computer or device.


DOWNLOAD FULL EO LOGO PACKAGE

Brand Principles

It’s simple. Being consistent with EO’s look and feel will help establish brand visibility and scale brand awareness around the world.

Always prioritize our logo.

Do not treat it as an afterthought. Use the primary or stacked logo (which includes our full organization name alongside the mark) first. The “short logo” is to be used only after the primary EO logo has been introduced.

Treat our logo with respect

Do not alter or modify it under any circumstance. Always use approved chapter logos. Do not place images within the “O” or use it to represent a circular form.

Our logo and name must appear on all materials

Always use it with product/program/event names. All names must be represented by a
type treatment set in Roboto font, and not by standalone icons. This applies to all internal and external materials.

Do not create new names for offerings (events, products, programs) without support and collaboration from the Brand team.

Clear Space

To ensure the logo remains legible and impactful, it must be surrounded by a minimum amount of clear space. This space keeps the logo free from competing elements like photography, text, or background patterns that could diminish its visibility. Maintaining consistent clear space across all applications helps reinforce immediate brand recognition. This clear space requirement applies to all versions of the logo.

Incorrect Uses

To maintain a consistent experience with the logo, please follow the provided guidance when using the EO logo and/or your EO chapter logo.

Looking for Chapter Logos or Templates?

Click below to navigate to our chapter logos & resources page.

GO TO CHAPTER LOGOS

Do’s and Dont’s