Member transformation stories

Each of our members represents who we are and what we stand for as EO. Our transformation story is more than the story of our changing organization. It is the story of each of our members. We are collecting our members’ transformation stories so that we can share them as part of the EO brand story in our communications.

Please take part. Help us to build the EO brand by telling your personal transformation story and encouraging members in your chapter to do the same. We also encourage you to use good member stories in your chapter’s communications and on social media.

Here is a practical guide to get you started.

Share your story

  1. What difference has EO membership made in your life? Have other members helped you in a big way? Have you changed as a leader in your time at EO? What changes have you made in your business or personal life because of something you learned during your member journey?
  2. Choose the story you want to tell and think about how you can tell it in one minute. Have a look at our storytelling tips below for advice on how to make your story stand out.
  3. Record a one-minute video of you telling your EO story.
  4. Read these tips to help you get the best video quality from your phone. (Record in landscape mode, not portrait!)
  5. If you’d like to see examples of what we’re looking for, watch the short clips from our members below.
  6. Upload your video to Please include your name, email address and chapter in the “message” area of the form.

And if this sounds too complicated, simply drop us a line at [email protected]. We will set up a quick Zoom meeting to help you to create your video.

We would love to hear from you!

Story-telling tips

Everyone loves a good story. Storytelling is an intrinsic human characteristic – we have been telling one another our stories since the time we lived in caves. What’s the difference between a good story and a great one that captures and holds the listener’s attention? It’s how you tell your story. Here’s some advice to help you to polish your story-telling skills.

  • Be clear about your big message. What is the one idea, thought or feeling you want to leave with your listener? You may want to state your message at the start of your story and reinforce it later.
  • Have a structure. A structure will help you to keep your story focused. There are many ways to structure a story, but these four elements are common to most good stories:

Problem or conflict

Setting out a problem or a conflict helps the listener to relate to you, to picture him/herself in the situation you describe. The problem or conflict propels the action.


This is the heart of the story. What happens? How do you react? What are the most significant events? What do you do?


The climax is the most intense part of the story – the dramatic turning point or moment of transformation.

Resolution or change

What is the conclusion? Has the problem or conflict been resolved? Is there something you have learned or a way in which you’ve changed by the end of your story?

  • Attract and hold attention. Can you start your story in an unexpected way? Adding details, colour, using imagery and keeping the tension going will help you to keep your listener wanting to hear more.
  • Make an emotional connection. You want to make your listener feel something.
  • Have a conversation. This is less relevant when you’re filming a short video clip, though you can still make a clip conversational in style. But it is very important when you’re telling your story in person. Invite your audience in. Listen. Follow verbal and body language cues.