Social Media

Guidelines for Social Media Content

This area serves as a roadmap for crafting compelling and effective social media content that aligns with our brand identity and objectives. 

From tone of voice and content strategy to engagement tactics and platform-specific best practices, these guidelines provide valuable insights to help you navigate the ever-evolving landscape of social media.  

Whether you’re looking for global guidance or representing our brand as a chapter/regional leader, these guidelines offer clear direction for maximizing our impact and engagement across various social platforms.  

By adhering to these standards, we ensure that our social media presence reflects our brand values, resonates with our members, and contributes to our overall marketing and communication goals, driving meaningful interactions within our global community.

Social Media
Objectives for EO

  • Brand-Building  To establish EO as a brand for entrepreneurs
  • Conversion  To encourage more entrepreneurs to learn more about EO and become members
  • Growth  To be on online spaces and conversations where potential members are

EO’s Global Social
Media Channels

LinkedIn & Instagram

@entrepreneursorg

Facebook &
YouTube

@entrepreneursorganization

X (Twitter)
 

@entrepreneurorg

LinkedIn

THOUGHT LEADERSHIP

Publish insightful content about  entrepreneurship, engage with other thought-leaders

X (Twitter)

REAL-TIME EVENTS

Promote real-time activities and interact on content about entrepreneurship

Facebook

AUDIENCE REACH

Reinforce EO as a brand and reach more target audience

TikTok

AUTHENTIC ENGAGEMENT

Humanize the brand and reach younger audience through relatable entrepreneurship content

YouTube

BRAND AWARENESS

Brand Awareness through Videos Hub for storing and promoting EO events

EO Visual Format
and Specs

LinkedIn

Square

1080 x 1080 px

Portrait

627 x 1200 px

Landscape

1200 x 627

Facebook

Square

1200 x 1200 px

Portrait

630 x 1200 px

Landscape

1200 x 630 px

Story

1920 x 1080 px

Instagram

Square

1080 x 1080 px

Portrait

1080 x 1350 px

Landscape

1080 x 566 px

Story

1920 x 1080 px

X (Twitter)

Square

1080 x 1080 px

Portrait

1080 x 1350 px

Landscape

1600 x 900 px

Types of Social Media Content

  • Learning programs
  • Select events – promotion + highlights
  • Membership renewal season
  • Member stories
  • New member highlights
  • Strategic Alliance Partners
  • Path of Leadership opportunities
  • EO Blog
  • Podcasts – EO 360, Wonder
  • EO Accelerator
  • GSEA by EO

Remember, our goal is to encourage healthy discussions, and create a sense of community among our members. The impact of our online presence can be significant, so let’s make sure it reflects the best of EO.

These guidelines aim to ensure the EO’s representation on social media is consistent, respectful, and aligns with our overall brand strategy. Social media is a powerful tool that, when used correctly, can significantly contribute to EO’s mission and objectives.

Important Rules

IMAGERY

Always be brand-compliant. Use a consistent color palette that adheres to EO’s official brand colors. Use EO’s official brand fonts in your graphics. Align with EO’s brand expression, tone, and style detailed in EO’s brand guidelines when writing in EO’s voice.

Be mindful of the types of photos you are posting. Refrain from images that could potentially misrepresent the organization. Select imagery that represents EO’s brand; when in doubt, email [email protected].

Purchase stock photography that accurately reflects EO’s brand. When buying stock photos, ensure the license you choose permits how you plan to use the image.

Avoid photos involving alcohol, nudity, and graphic scenes.

Avoid using low-resolution or blurry images in your graphics, as well as images that are distorted or aggressively cropped.

For more information about using member or stock imagery for EO social, visit our photography page.

 

COMMUNICATION

Double-check spelling and grammar for overlaid text on posted photos/graphics.

Ensure correct grammar, punctuation, and spelling when posting social media graphics, photos, or videos that include text, as well as when developing written captions for social media posts. 

Pay special attention to the spelling of member names, locations, etc.

Review all graphics and captions before posting to ensure accuracy.