Social Media

To help our global, regional, and chapter teams communicate consistently, respectfully, and effectively on social media — aligned with our mission to move the world forward by unlocking the full potential of entrepreneurs.

Guiding Principles

RESPECT AND INCLUSION

Represent our global community with dignity and cultural awareness.

CONSISTENCY

Maintain brand identity and core values in every post.

EMPOWERMENT

Amplify local voices while protecting the integrity of our global brand.

COMMUNICATION

Double-check spelling and grammar for overlaid text on posted photos/graphics.

Ensure correct grammar, punctuation, and spelling when posting social media graphics, photos, or videos that include text, as well as when developing written captions for social media posts.

Pay special attention to the spelling of member names, locations, etc.

Review all graphics and captions before posting to ensure accuracy.

EO DIGITAL COMMUNITY ENGAGEMENT RULES

EO members often create self-organized opt-in chats on WhatsApp and similar platforms. Any social community that uses EO’s name or likeness must comply with EO’s Digital Community Engagement Rules.

DOWNLOAD RULES

Visuals

  • Use official logos, colors, and font styles.

Hashtags

  • Always tag @ and use EO-aligned hashtags (#EO, #EntrepreneursOrganization,
    #EOChapter, #EOLearningProgram)
  • ✅ Be specific and relevant

    • Use hashtags that relate directly to the content, campaign, or community.
    • Use a mix of branded hashtags, community/cause hashtags, and trending/event-specific hashtags.
  • ✅ Prioritize clarity and clean formatting

    • Place hashtags at the end of the caption or in the first comment (especially on Instagram).
    • Avoid hashtags in the middle of sentences for readability.
    • If the hashtag is too long, try to shorten it without losing the overall meaning (e.g., #EOWithLBS, #EOAtOxford).
    • Use camel case to improve readability (e.g., #EOJumpstartJuly, #EOGlobalSpeakersAcademy).
  • ✅ Don’t overdo it

    • Stick to 5 hashtags max, as much as possible. Focus on quality, not quantity.
  • ✅ Be consistent

    • Always use the same hashtag and hashtag sets for every campaign.

See hashtag examples:

  • Overall branding: #EO #EntrepreneursOrganization
  • Chapter: #EOVancouver, #EOCapeTown, #EOIndonesiaEast
  • Core Values: #TrustAndRespect #ThirstForLearning #ThinkBigBeBold #TogetherWeGrow
  • EO Events: #EOPowerhouseSpeaker #EOStrategySummit
  • Product: #EOForum #MyEO

Do:

  • Always be brand compliant.
  • Select imagery that represents EO’s brand.
  • Showcase diversity in your visuals and communication.
  • Ensure correct grammar, punctuation, and spelling.
  • Secure consent prior to sharing any personal images.
  • Be mindful of language, dress, customs, and cultural symbolism.
     
     
     

Don’t:

  • Avoid any form of solicitation. 
  • Avoid using images that include alcohol, nudity, or graphic content. 
  • Refrain from sharing personal political or religious views on official channels. 
  • Do not use copyrighted music or images without proper rights or permission. 
  • Avoid generalizations or stereotypes 
  • Always avoid being confrontational or intentionally critical or political. EO is a non-partisan nonprofit organization 

  • Consistency matters more than volume. Prioritize content that is relevant to your audience for each platform versus producing filler or generic ones. 
  • Schedule in advance with social media tools, such as Meta Business Suite or Sprout Social. 
  • Use analytics to see what content works for your audience (different chapters might need different rhythms). 
  • Engage regularly. Replying to comments/messages keeps communities active.

LinkedIn

  • Share member stories, event highlights, partnerships, chapter milestones, and thought leadership. 
  • Keep tone clear, conversational, mission-focused, and impact-driven. 

Instagram

  • Focus on high-quality, mission-aligned visuals. 
  • Use Stories for event takeovers, behind-the-scenes content, polls, and quick updates. 
  • Post Reels to boost discovery and engagement.

Facebook

  • Prioritize content with community value: advocacy, event highlights and member stories. 
  • Avoid over posting. 
  • Use Facebook Groups or Events for deeper engagement when applicable.  

X

  • Great for real-time updates and awareness days. 
  • Mix original tweets with retweets and replies to maintain presence. 

YouTube

  • Post long-form content like impact documentaries, campaign overviews, or event recaps. 
  • Optimize video titles, thumbnails, and descriptions for search visibility. 

TikTok

  • Prioritize authentic storytelling and mission-aligned trends. 
  • Participate in challenges and use trending audios, if applicable. 
  • Include captions and text overlays to make videos more engaging and accessible. 

Download our Social Media Formats Guide

DOWNLOAD THE GUIDE