Transformation narrative

(How we can talk about our evolving brand and strategy)

We are creating the future for EO. The 4.0 strategic plan and our new EO brand tell our story. This outline will help EO’s direction to guide the conversations you have, both with members and with people outside of EO.

Since our beginnings in 1987, EO has grown to over 14,000 members, with 198 chapters in 61 countries. In January 2019, the EO Board set us off on a path to transform our organization. The team reviewed and redefined EO’s vision, mission, values and visual identity to support our new strategic plan. EO 4.0 is the result of this work, and is the roadmap for the EO we are creating for the future.

Our purpose and ambition

EO’s purpose is to help entrepreneurs achieve their full potential. We are guided by an authentic, inspiring purpose and ambition. Our members make us who we are. Our members are at the heart of all we do.

As entrepreneurs, we can only go so far alone. EO brings us together with like-minded leaders. Our members thrive and grow because of the connections and relationships they develop. EO creates a space where members can have real conversations and learn from one another by sharing their experiences, successes and failures.

As individuals, as members, we are invested in one another’s growth and success. EO provides the infrastructure and support for our members to grow together.

Our goal is for our members to 10X their achievements in life and business. Members measure their own transformation in different ways. For some, it may be delivering a measurable shift in business performance, while for others it may be a personal transformation. The important thing is that the impact is real and makes a big difference.

Our values

Our values guide our activities, reflect who we are and help us build a better tomorrow, together. EO’s values are more than nice words. They make us who we are. Our values are:

  • Trust and respect
  • Thirst for learning
  • Think big, be bold and
  • Together we grow

More detail can be found here.

EO 4.0 Strategic Plan

We have two strategic priorities. The first is delivering member value. We are shifting our focus from growing EO’s membership to delivering greater value for our members. This is about better understanding our members’ changing needs and innovating to provide the opportunities, products and services that will help them to 10X their goals.

Our second strategic priority is striving for organizational excellence. We have more than 500 member volunteers helping to lead the organization in partnership with 130 staff and more than 190 chapters, each with their own revenue, staff and leadership structure. We continue to enhance our operating model to drive resources to creating member value through services and events.

Under these priorities, we have the four strategic goals as part of EO 4.0, our five-year strategic plan.

Download the strategic plan as a PDF or slide for inserting into presentations.

Our brand identity

Our new EO brand is much more than a logo and a visual identity. It is about our members and their EO journey together. It is about interconnection, inclusion, transformation and growth. The logo mark is a dynamic circle – bright rounded shapes that stack up together to form a striking whole. It expresses our community, our values and our mindsets. The rings radiate outward from our members as individuals to the impact we have on the world around us.