EO’s Brand In Motion
EO Videography and Motion
About EO Videography & Motion
Video is a powerful tool for global communication. When creating videos, it is essential to adhere to the signature look established for EO, ensuring the brand is prominently reflected in the content. Follow these recommendations to highlight EO’s identity effectively.
Pay attention to transitions and details designed to spotlight the elegant curves woven into the brand, creating small “moments of delight” where image, graphics, and sound intersect.

Before you decide to make a video consider the following:
- What is the goal in mind? Can it be said in less than two minutes? Keep in mind that many viewers may not watch your video beyond that time.
- Is the message easy to understand if told through video?
- Is the message engaging enough? Where should it go to maximize engagement?
Guidelines for planning or editing your video:
- Make sure you are using the official EO logo in your video. This can be in the form of using our branded
intro and outro bumper videos and EO watermark (or bug) to place in the bottom right corner of the screen,
available on our Asset Hub. - Be sure to use our official lower third After Effects file for displaying people’s name and chapter/title in
your video, also available on our Asset Hub. - Make sure you’re editing in the correct dimensions. Below are the proper sizes for popular platforms:
1920×1080: HD video for Vimeo and YouTube
1200×628: Facebook banner video
1080×1920: Reels for social media
1080×1080: Square format for regular social media posts
- When exporting, mp4 is usually the best format. The file is small and can be played virtually anywhere.
- Video files, even in mp4 format, can be very large compared to other typical digital files.
- Please use a file transfer service like OneDrive or WeTransfer to send your videos to others, and factor in
enough time to have them uploaded. Do not email your video. Upload times vary depending on your internet
connection.
Quick Tips

DON’T USE DIGITAL ZOOM
Smartphones are incapable of zooming with a lens, so when you zoom in while recording, you sacrifice image quality. If you need a closer shot, walk closer.

LIGHTING
Face your subject toward a window for natural light. Watch the screen while recording to ensure the subject and overall composition look good. Avoid placing the window behind the subject to prevent silhouettes.

DO NOT SHOOT VERTICAL VIDEO
Using a phone handheld creates unwanted small movements in the video. Use a tripod for steadier shots. If a tripod isn’t available, try to minimize movements while recording or stabilize them during editing.

AUDIO
Record in areas with minimal background noise, such as music, wind, or people talking. While audio can be adjusted in post-production, starting with clean audio ensures a better final result.

FRAMING
When the subject is talking to the camera, center them in the frame. Aim to show the head and upper torso, including hand movements if applicable.