Welcome to the Entrepreneurs’ Organization brand portal

As a global organization committed to helping entrepreneurs achieve their full potential in their business and personal lives, we are extremely excited to embark on this next phase of our journey. This new EO brand emphasizes collaborative learning, life-enhancing connections and personal transformation.

In this site you’ll find best practices for creating any material that uses visual or verbal elements of our brand. All writers, designers, contractors and any other third parties working on EO communications should follow these brand guidelines.

Applying these guidelines consistently and universally in all EO content is the best way to establish EO’s brand identity and value among members and entrepreneurs around the world.


    Implement and amplify EO’s brand

    Are you looking for resources and guidelines specific to implementing EO’s transformational strategy and new brand?

    Telling our story

    Let’s tell our transformation story consistently, in the same EO voice.

    The EO brand

    Visit the brand portal for everything you need to know about our new EO brand.

    Quick guide

    Get guidance and advice on how to implement the new brand in your chapter.


    Find answers to your questions about the EO 4.0 transformation and new brand.