EO’s Brand Through the Lens
EO Photography
About EO Photography
Our photography is simple and personal. When there are people in our photos, they look like people you know. When it is a landscape or cityscape, it looks like a real place you want to visit.
Always choose photography that has a point of view. Be conscious of composition. Think about whether the picture evokes any emotion. We want to be fun, lively, transformative, multicultural, and inspirational.
When we are appealing to an external audience, think business first. Avoid using too many “members having fun” images. Instead, use photos that are still casual in nature, but show people performing business-like tasks, like brainstorming with others, presenting to a group, talking in business-casual attire, etc.
When choosing a photo, ask yourself, “What does the picture say that will make people choose EO, the particular event, or travel destination?” When looking for destination photos, choose photos that have perspectives which are bold and speak directly to the viewer, so that they can imagine themselves there.
Access EO Photos in our Asset Hub or on our Flickr Account:
Photography Specifications
RESOLUTION
ENSURE PHOTOS ARE 300 DPI FOR PRINT QUALITY.
AVOID
STOCK IMAGES THAT ARE EASILY IDENTIFIABLE AS SUCH, AND OVERLY STAGED OR GENERIC SETTINGS.
CLARITY
ENSURE THE PHOTO CLEARLY DEPICTS THE SCENE OR ACTION.
CREDITS
GIVE PHOTO CREDITS TO EXTERNAL PHOTOGRAPHERS WHEN APPLICABLE.
Choosing Good Imagery
Before choosing a photo, ask yourself:
“What does the picture say that will make people choose EO, the particular event or travel destination?”
When looking for destination photos, choose photos that have perspectives which are bold and speak directly to the viewer, so that they can imagine themselves there.
- Photography must be 300 dpi at the size expected to print to maintain the integrity of the photos.
- Do not use stock images that size are clearly recognizable as stock images.
- Make sure it is easy to recognize what is happening in the photo.
- Give photo credits to external (non-EO) photographers when applicable.
The examples below, resemble authentic snapshots. They look like our members, and most are our members, in real situations. It is easy to emotionally connect with these images.
Good Imagery Examples
Diversity, authentic facial expressions, business casual dress, good lighting
Members doing fun activities at an EO event, gender diversity, authentic expressions, good lighting
Members in realistic settings, members doing EO-related activities, authentic facial expressions, good lighting
Believable activities and setting, authentic facial expressions, good lighting
Gender diversity, members at an EO event, good lighting, authentic facial expressions
Members doing EO-related activities, diversity, authentic facial expressions, good lighting
Members doing EO-related activities, diversity, authentic facial expressions
Imagery to avoid
Please avoid images that are/have:
- Apparent staged images
- Lacking diversity sizes
- Drastically stylised
- Clear graphic treatments in it
- People overly posed
- Strong and distracting undertones
- Motion or any movement
- Not real scenarios
- Moody
These photos are generic-looking and look professionally staged and photographed.They are hard to connect with emotionally, don’t match EO’s brand personalities and do not have good composition.
Bad
Imagery Examples
Unrealistic treatment
Not realistic or measurable goal
Inauthentic smiles, unrealistic huddle
Unrealistic treatment, stiff, inauthentic
Moody, drastic retouching
Motion too drastic, black and white
Unrealistic screens, fake data
Unrealistic, heavily retouched
Lacking diversity, overly posed, uptight
Overly posed and unreal data
Fake poses, lighting is too bright/clinical
Unrealistic behavior, overly posed