Our brand in motion

Our motion identity embodies the way EOers from all over the world make connections through the shared experience of entrepreneurship. Whether in video, presentations, websites or apps, we strive to maintain EO’s signature look for a consistent brand experience across all brand touchpoints. Core motions spotlight the elegant curves that are weaved through the brand and produce small “moments of delight” at the intersection of image, graphics and sound.

Core motions

These core motion elements are the building blocks of our motion system. They are applied in different combinations to create seamless movements and transitions.

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  • Our motion identity in action

    The basic movements shown above can be combined in many ways to create animations, transitions and movements to communicate your message. In the below sections, the core motions have been applied and standards showing best practices.

    When using our motion identity, keep this guideline in mind: don’t underestimate the power of a well-executed, simple idea. When combining elements, focus on creating the feeling of fluidity, highlighting the most important details over giving attention to every feature. Whether a video or design or email, visual elements should always complement one another and work together to convey the central message you are trying to communicate.


    When cutting between images, footage or objects, motion propels the story forward.

  • Typography

    Adding motion to typography brings words to life, giving energy and emotion to the narrative. Type movement should use our core motions in a way that feels smooth and fluid. Choose the animation that works best for the amount of text onscreen. For instance, the drawn-on style is not appropriate for multiple lines of text, but works well for situations with one or two words.

  • In-video graphics

    Graphics and supers bring clarity to video content with supplemental information or graphics. Below we have three style variations.

  • Title and section cards

    These graphics guide the audience with additional information and context as they navigate longer-form content, such as webinar recordings or learning content.

  • End cards

    We have several variations available for end cards. Use the version that best your needs, the amount of information presented and the amount of time available.

    Our motion identity in practice

    The core motions and motion elements provided on this page give basic guidance for using our motion system. The examples below demonstrate ways to join multiple core motion elements.